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  • Writer's pictureAZ Moyer

What Is a Chart of Accounts, and How Do I Structure Mine?

Updated: Apr 15, 2021

There is no hard and fast rules about your chart of accounts set by the IRS or any state government. Your Chart of Accounts for your business simply allows you to organize your revenue, expense, asset, liability, and equity transactions. This organizational tool can be as simple or complex as you want to make it. At the end of the day, your chart of accounts dictates what your financials statements look like. If you are a sole proprietor, or small business, you should be able to see your entire income statement on one page. No need to break out every single type of software expense or office supply you buy, just lump like-minded transactions with each other.

For instance, I have clients ask me if their Gmail expenses and their marketing software should classified to the same account. If your business is large enough to have "internal software" and "marketing software" split out and it makes a substantial difference to your financial analysis, go fir it. The vast majority should classify all software expenses into one "Software Expenses" account. That way. if you're ever trying to hunt down an invoice or certain type of expense, you can easily track it down.

The Chart of Accounts for your business is specifically designed to give you a birds eye view of your business. So, the more accounts and sub-accounts you have, the harder it is to quickly diagnose your business month over month.

If you use an accounting system, like Quickbooks, you already have a chart of accounts and don't need to build one outside of that. Rather, you'll just need to refine the categories transactions belong in.

See this blog post on 30 common tax write offs for a small business owner to learn about eligible expenses you may have not known about.

The biggest benefit to an organized chart of accounts is accurate, useful reporting.

But how do I use it for analysis?

Every time a business transaction comes through your accounting system, it is recorded to your chart of accounts. But how do you know which accounts to record the transaction in? Generally, the transaction will either correspond to your income statement or the balance sheet.

An income statement is the small business owner's holy grail. This shows you what kind of money you have to work with. There are two types of accounts on your income statement:

  1. Revenue accounts: because this is why you're in business

  2. Expense accounts: this is where you try to write off everything as a deduction ;) Really, these are accounts that reflect the money and resources used to generate revenue for your business.

A balance sheet shows what your business owns (assets) and what it owes (liabilities), and what is leftover for the company owners after paying off any obligations (equity). There are three types of accounts on your balance sheet:

  1. Asset Accounts - transactions recorded as assets show the resources your business owns that provides value. Examples of these transactions are accounts receivable, inventory, real estate, and equipment.

  2. Liability Accounts - transactions recorded as liabilities shows all the debt your business owes. Examples of these transactions are accounts payable, taxes payable, wages payable, and benefits payable.

  3. Equity Accounts - generally you will not record transactions to an equity account. Equity measures how valuable a company is to outside shareholders. Essentially, it is what's left when you subtract a company's liabilities from its assets. Examples of these transactions are common or preferred stock, owner's draws, owner's investment, and retained earnings.

If you're using Quickbooks, you may have seen an equity account titled, "Opening Balance Equity". When you add a credit card account to your Quickbooks, their system automatically creates a journal entry to the account, "Opening Balance Equity" to record the prior account balance present when adding it to your Quickbooks account.

Chart of Accounts Example

The naming convention is entirely up to you. I like to add the bank name and last three to four digits of each bank or credit card account I add to make it easier to identify. Below is an example of very concise financial statements. Remember, break out accounts only as they become meaningful to your business.


Balance Sheet


Chase Checking 1234

Chase Savings 4321

Accounts Receivable




Office space deposit


Accounts payable

Wages payable

Health insurance benefits payable

Retirement plan payable

Chase Credit Card - Sapphire

Mastercard 6578


Owner's Draw

Owner's Investment

Retained Earnings


Income Statement



Sales - Consulting

Sales - Amazon book sales

Sales - "any other meaningful way you earn revenue"

Interest income (interest earned from bank accounts)


Advertising & Marketing

Bank Charges & Fees


Contractors - Sales

Contractors - Administrative Assistant

Contractors - Marketing


Interest Paid

Legal and professional services (attorney and accountant fees)

Meals expense

Office Expenses**

Payroll Expenses


Employer Tax

Employer Retirement Contributions

Rent Expense

Software Expenses

Taxes and Licenses***



*If you have multiple streams of revenue, or if you utilize a lot of contractors, I advise adding subaccounts to the main "Sales" and "Contractor" accounts to better understand where you are earning your money and where you are spending your money on outside labor.

**Office expenses consist of stationery, office furniture, computer equipment, paper shredding, continuing education, anything office related, throw it in here.

***You can deduct various federal, state, and local taxes such as sales tax and business income tax. Taxes associated with your personal tax return are not a qualified business expense. This account can also house annual filing fees, permits, licenses, etc as they are directly attributable to your business.

****Lump all expenses in utilities for internet, electric, water, gas, and cell phone. No need to break these out as they are fixed costs for running your business, and breaking them out would not help you better understand your business' financial operations.

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